A basic logo

Matteo Capucci

Wed Nov 15 2023

In setting up a LocalCharts bot on CT Zulip, I ended up sketching a basic logo for this forum.

Since we don’t have one yet Owen suggested posting it here for feedback. It’s actually three, in order of how much I like them:



local_charts_1

As you can tell, I was inspired by the recent Twitter rebranding :upside_down_face: except I believe \mathfrak is way cooler that \mathbb.

(EDIT: The background color of the first two should’ve matched the background color of this website in dark mode, but it seems it doesn’t. Well, pretend it does…!)


Owen Lynch

Wed Nov 15 2023

Is the one you like the most first, or the one you like the least first?

John Carlos Baez

Thu Nov 16 2023

I like the last one best, but maybe just because I like its color best. Matteo told us to imagine the first two have the same color as the last, but I’m not good at seeing one color and imagining it’s another color.

(I’m using light mode.)

Benjamin Bumpus

Thu Nov 16 2023

I also prefer the last one. I think it’s the clearest and easiest to see.

Owen Lynch

Thu Nov 16 2023

I’m going to adopt this for the time being; it works well at different scales and looks clean and mathy.

Owen Lynch

Thu Nov 16 2023

We could probably do a slightly better job with the legibility of the favicon, but I think it works for now.

Owen Lynch

Thu Nov 16 2023

@mattecapu could you make a version that spells out LocalCharts with the L in mathfrak, for the top of the site? And maybe lightmode/darkmode variants?

Matteo Capucci

Fri Nov 17 2023

Will do on the plane tomorrow :+1:

Matteo Capucci

Sun Nov 19 2023

Here’s a bunch of variations:





I can share the GIMP file if needed – there’s not much going on anyway.

Owen Lynch

Sun Nov 19 2023

Maybe we could also have mathfrak C in LocalCharts?

Owen Lynch

Tue Nov 28 2023

Damn, that last one is metal. I’m going to put it up and see what people think.

Owen Lynch

Tue Nov 28 2023

OK, it’s a bit silly, but I’m going to keep it that way for a bit just for fun.

Matteo Capucci

Tue Nov 28 2023

Oooh, I like it! Perhaps you can fallback to Garamond or something else from Google Fonts

Matteo Capucci

Tue Nov 28 2023

You should have the white version load on dark mode instead of the black one. In fact I should make a dark and a light version using the colours of the website (whose black and white are not #000/#fff)